It’s one thing to rack up over 500 awards--Clios, ANDYs, The One Show, AIGA awards, a place in the Art Directors Hall of Fame—which Mike Tesch did during the course of his stellar career in the ad business. But it’s another thing altogether to create one of the most memorable television campaigns. Ever.
“When it absolutely, positively has to be there overnight” put Federal Express, and the fast-talking executive played by actor John Moschitta, at the top of advertising’s all-time greatest hits list, as well as in the permanent collection of advertising history at the Smithsonian Institute. Created by Tesch and writer Patrick Kelly at Ally & Gargano, the Federal Express spots alone netted Tesch ten ADC Gold Awards in just four years.
After graduating from Pratt Institute and working as a graphic designer at Redbook, then at Chermayeff & Geismar Associates, Tesch transitioned into advertising at Carl Ally Inc. Campaigns for Hertz (“Death of a Traveling Salesman”), Pan Am, Tonka Toys and the unforgettable Dunkin Donuts commercials, “Time to make the donuts,” garnered him a spot on AdWeek’s All-American Creative Team, recognizing the most influential people in the advertising industry.
Today, Tesch resides in Miami, where he writes and illustrates children’s books and paints commissioned portraits of pets. Represented by the Kelley Roy Gallery in Miami’s Wynwood Art District, his abstract paintings have been exhibited at Art Basel Miami.